Those people just don't know you're the one for them.... yet.
But getting from HERE (sharing random Instagram posts that maaaaybe 10 people like) to THERE (getting booked solid with dreamy clients, selling out workshops, private retreats, courses, and reaching that esteemed five figure months) is going to take some work.
Okay, let’s be honest – most days it feels like
It's not just about posting more content, having a prettier website, growing a massive email list, or growing your IG to 10,000+ followers. You'll learn to stop chasing the vanity numbers that you think you need to have in order to be successful and start making an impact now. In fact, what if I told you that your audience size, the gimmicky marketing tactics, and the dozens of softwares that you think are gonna make all the difference in your business are actually not necessary. .
That's right. Let this sink in for a minute. These things? Not always necessary. You can find dream clients for your programs and it doesn't have to feel like an uphill battle
How do I know? Because me and my clients have done it many times over.
MISTAKE #1: FOCUSING ON THE WRONG THINGS
The most common mistake entrepreneurs make that keep them making less money than they desire is focusing on marketing activities that won't ACTUALLY help them grow a real sustainable income-generating business. Things like focusing on growing a huge Instagram account, going viral, creating a fancy website, and blogging every day.
There are much simpler things you can do to get you the income you deserve - and therefore create the IMPACT you desire - and it rarely requires crazy technology, ads, or even a huge social or list following. In fact, getting to six figures doesn't have to be very complicated at all.
MISTAKE #4: NOT SELLING YOUR OFFERS CORRECTLY
This sounds simple, but it's so true. Most entrepreneurs are terrified of selling their offers. Have you ever gotten on a sales call to have a great conversation with a prospect but then get all weird and awkward when it came to taking about working together? Maybe you didn't actually tell the person how to do it at all. Or maybe you continually keep hearing "I'll think about it."
You have to discover how to SELL effectively that gets you the clients you need and helps you create freedom in your life, without sleaze, weirdness, or awkwardness. I struggled with this too in the beginning, so you're not alone but the single most important thing you must know - is how to sell in a way that is aligned and enrolls your ideal clients FASTER.
MISTAKE #5: AVOIDING YOUR MINDSET & ENERGY
There's a reason why most people don't get results from taking courses. Beyond the fact that most courses aren't proven to work, it's also because we sabotage our efforts to succeed. The way you think and behave affects your results every single day. If you think you're not ready for success, or feel unworthy of it, or aren't confident in your abilities, or feel like an impostor, this will affect how your business grows. You have to pay attention to that and shift it.
POSITION YOUR BRAND AS THE ONLY CHOICE
BEFORE: You don't know your niche, what makes you different, and whether you're even worthy of getting clients. You feel like an impostor or like you're so far behind.
AFTER:: You will create unshakeable clarity around your unique difference and your message. Effortlessly nail your perfect profitable niche and the exact ideal client to attract sales with WAY more ease. Establish your Authority by becoming ultra memorable, so you can stand out, and build a solid brand people want to tell their friends about (hello, referrals!). You will share your message and create connections with prospects by claiming your unique movement message. Gain confidence and clarity by tapping into your unique brilliance and creating a movement around your brand.
CREATE A PREDICTABLE INCOME MODEL
BEFORE:Maybe right now you’re unclear on how to consistently make money in your business, you're going month to month and you still haven’t broken that monthly $5K, $7K, or $10K goal (but want to!), and feel like any clients you do enroll are by luck versus strategy.
AFTER: We'll step into creating the right irresistible packages and offers that make sense for your vision (+ six figure business!). Developing your special method or secret sauce that makes you offers extra juicy and makes you the ONLY choice. You'll adopt an aligned income model for you, so you can know exactly what offers to create and how to hit your financial goals (regardless of where you are right now) on a consistent basis - even if you're currently charging peanuts for your work.
EASILY ENROLL DREAM CLIENTS WITH HEART
BEFORE: Let me guess. Anytime it comes down to selling something, you tense up, feel awkward, and just - don't. You're not a fan of the whole sales process, and you hate how masculine and pushy most formulas feel and sound. You don't want to come off like a sleazeball. I feel ya! Sales can be tricky!
AFTER: You will nail your enrollment process so it's smooth and effortless and rooted in leadership and confidence, empowering your prospective clients, versus feeling weird or pushy. You will have your exact unique sales formula mapped out so you never have to "um" or "ah" during a sales conversation ever again. You'll know how to overcome objections and get people to go from "maybe" to a "HECK YES!" and giving you their credit card on the phone.
PROVEN SYSTEMS FOR GENERATING LEADS
BEFORE: Your marketing and lead generation strategy right now is "luck" - maybe you post on Facebook sometimes, maybe on Instagram, but most of your clients come from... actually, you don't exactly know how they came to you at all. They just kinda somehow did. But it feels unpredictable, and definitely not very strategic.
AFTER:You will have a plan for enrolling and finding new people to talk to on the phone so you can tell them about your new sexy offers. Whether it's creating a LAUNCH PLAN for your new offer, doing an income injection campaign, or something else - you will know how to find the people you need to talk to so you can boost your income and HELP those people. Yep!
CREATE ALIGNED OFFERS WITH ALIGNED PRICING
BEFORE: If you're like most of my students, you either don't have enough offers, or your offers are not set up to serve you and your clients. Maybe they aren't very strategic, they are random, they make you depleted, or are not positioned effectively to make your prospective clients say OH YES PLEASE! It's also possible you're not charging the right rates to get you into momentum.
AFTER: We will create the RIGHT packages, offers, and products to sell at the RIGHT aligned price. Sometimes it might mean increasing the rates. Sometimes it might mean changing it up entirely. Sometimes it's about enrolling PRIVATE clients, but sometimes it's about getting people into GROUP offers. It really depends on YOU! We'll get you there!
LIVE TRAINING CALLS EACH MONTH
Each month, I'll host 1-2 live training sessions where I'll share with you a new high-level strategy and training to take your business to the next level. From attracting and generating the right aligned leads (that turn into clients), hosting effective heart-aligned sales conversations, structuring your packages and offers for income boost and/or scalability, creating a five or six figure launch, running ads, sales techniques to overcome objections, and more - we'll get you the steps you need to amplify your business to bring in MORE CASH so you can help more people at the right rates. These will often be interactive too, so you can adapt this to you quickly.
(Value $3569)
THREE (3) GROUP COACHING CALLS PER MONTH
You will have many opportunities to get support, coaching, and PERSONALIZED action steps so you always know what YOU specifically need to be doing to get you to your next level. I keep the group small, so we can go into truly digging into your roadblocks and challenges, and helping you OVERCOME them - right there and then, so you can get your income up quickly. Calls are around 1 - 2 hours or sometimes even longer (to make sure everyone feels supported).
(Value $5346)
MONTHLY PRIVATE COACHING WITH KAMILA*
*VIP only. You can have me as your private coach during the 6-month experience. Normally my private coaching retainers start at $1750/mo with a yearlong commitment, but when you join the VIP option, you will have the ability to have me private coach you and give you all the catered and custom support you need. You'll get monthly private coaching calls, plus UNLIMITED voice + text messaging support (via Voxer) for laser coaching. So you will always feel supported and like I'm always in your back pocket and your corner. *VIP starts at $888/mo.
(Value $5000)
LIVE MINDSET SHIFT SESSIONS
As you get into action, your mindset blocks may come up. You may feel resistance, won't want to do the work, and may feel stuck. Whether it's fear, imposter syndrome, sabotaging patterns... When I see things come up, I may do special sessions to help you get out of your pattern and reprogram your mind for FASTER breakthroughs. I use a mix of NLP, emotional freedom technique (EFT or tapping), hypnosis, and mindset coaching - watch your blocks melt away and your NEW BADASS SELF appear in front of your very eyes!
(Value $Priceless)
VERY INTIMATE PRIVATE GROUP
Unlike most programs that have dozens or even hundreds of participants, I keep my Incubator very small, curated, and aligned so that you can get all the support you need. You can be share your materials with me for reviews, feedback, audits... and I can only do that if I have a small group. Hehe. A LOT of the magic happens in between the sessions. The coaching, the feedback, the masterminding... I just adore the small intimate group format. You will feel so supported and so seen. It's very important to me. If you show up, you will get EVERYTHING you need.
(Value $Priceless)
MOVEMENT MESSAGE™ PRE-WORK TRAINING
One of the most powerful trainings I do is around developing your movement message. This takes your branding a few steps further and makes you so magnetic, so enticing, that your audience will not only want to join your community but also tell everyone about your mission! In August, I will share with you how to approach this if you are ready to take this step. NOT EVERYONE is ready for this, and that's 100% ok. If you are, I can help. If not, we'll just refine your branding and positioning as is. Get ready to become unignorable!
(Value $997)
PRIVATE KICKOFF CALL WITH KAMILA
Before the program starts officially, you will get on the phone with me and I will help you lay out your action plan and strategy for what you should be focusing on in the first few months of the program. Yes, this means TOTALLY customized and personalized support and roadmap. From there, you will know exactly what to do to 1) recoup the investment ASAP, and 2) get you to your next income goal. This call is 60 minutes long and powerful and to the point. It'll also be recorded for you.
(Value $697)
WHO IS KAMILA GORNIA?
Kamila Gornia, founder of Heart Behind Hustle®, is the powerhouse business + marketing strategist for impact-driven entrepreneurs who are ready to skyrocket their income and impact online through heart-fueled strategies that convert. She helps them scale into six figures and show up as authorities in alignment with their vision and desires. Kamila has been seen on Forbes, Entrepreneur.com, Inc., Huffington Post, and several others.