Let's say you are doing a virtual summit that is comprised of you and 14 other speakers. There are few different styles and vibes you can do for your event, but we won't worry about the structures here.
So, you have 15 speakers, total.
Let's say that each speaker brings 100 leads who sign up to attend the event for free.
So, 15 speakers x 100 leads = 1,500 leads. (these are hot leads ON YOUR LIST!)
Now, let's say that 5% of these leads buy your upsell offer priced at an easy $37.
1,500 leads x 5% = 75 buyers.
75 buyers x $37 = $2775 in sales on the front-end.
Amazing! But let's keep going.
Let's say that, of those 75 buyers, 5% sign up for your 1:1 program priced at $3,000.
75 buyers x 5% = about 4 high-ticket clients.
Each paying $3K = $12K in sales on the back-end.
So, total in sales from this campaign....
$2775 front-end sales + $12K back-end sales = $14,775 in sales from virtual summit.